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The project is a partnership between IBM and the National Geographic Channel , and press on TV and the Web, feeds the social conversation on the proposed content , enhancing the reputation of IBM research projects and their impact on the future of all, with the endorsement of National Geographic Channel .
They maximize the similarities between the content "Atomic memory" of IBM and the " voice " of the channel. The commercial breaks of " The World According to Hawking " , documentary series by the scientist Stephen Hawking , are entirely devoted to the contents of IBM creating a narrative continuum . L ' # possibilidomani promoted on TV is the access point to the social development , feeding the microsite and channels IBM.L ' # possibilidomani invites users to post their own ideas for the future, the microsite possibilidomani.natgeofan.it aggregates ideas proposals. FB , Twitter and Tumblr NatGeo IBM amplify on social networks. Videopromo TV , elevator and break the IBM dedicated support strategy.




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