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FoxLife and Smart Forfour ... In 4 is better

Target:

POSITIONING



Mercedes and FoxLife together to promote the new smart forfour with an activity of social engagement.
"What's better than seeing your favorite series in two? In four is better, "the slogan of the initiative given by the web channel 114 of Sky that binds the passion for the great number of the channel to the new four-door Smart signed.
By clicking on the tab forfour, smart and personalized FoxLife and present on the Facebook page of the channel, the user can enjoy creating their own group listening to four. It will be enough to answer a few questions about their tastes for the perfect evening in front of the TV to find Facebook friends representing the ideal companions with whom to follow and comment your favorite series online. The results will be published on the profile and shared with your contacts.
 
The initiative will be dedicated activities by posting facebook profile of FoxLife and will be promoted on both sites Fox with a banner and a box editorial, both channels of the Group with billboard and live spot dedicated.




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