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A journey into the heart of purity

Target:

PROMOTION



 
Levissima and National Geographic Channel launched the digital experience "Escalade" which aims to enhance the purity of water Levissima and the strong link with the pristine environment where it originated.
A real "docu-game" that, by combining the interactivity of games to the realism of the documentary, thanks to the images captured by Fox Lab for National Geographic Channel, teaches how to deal with the perfect mountain climbing.
 
You playing on lascalata.it identifies with the climber game's protagonist plunging in person in the nature of Valtellina.
In addition to the emotion of the digital challenge, users can also take part in an online competition that is giving away prizes dedicated to lovers of mountain hiking
To amplify the involvement of users, in addition, the initiative will be promoted with co-branded spot, made by Fox Lab, aired from November 9 on Fox channels. As of December 7, National Geographic Channel, Nat Geo Wild and Nat Geo People will propose a two-minute brand film that traces the incredible journey made on the tops of the Valtellina, revealing the backstory most compelling. The campaign will also be present with sizes co-branded sites on the National Geographic Channel and on their Facebook and Twitter profiles.
But not all. The project has led in fact to the production of a special pack with about 5 million packs of bottled water Levissima dedicated to the promotion of the initiative.




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Our channels

FOX International Channels FOX FOXlife FOXCRIME FOXSports NATIONAL GEOGRAPHIC CHANNEL NAT GEO WILD NAT GEO PEOPLE FOX Animation FOX Comedy